New User Discovery Phase

YouTube, Twitch, Instagram content creators

Product

The new Spring e-commerce product supports YouTube, Twitch, Instagram content creators in a new market. This includes its first onboarding experience helping the company better understand who its users are, a new creator dashboard displaying performance analytics for content creators and sellers, and a collections feature enabling creators and sellers to group their products successfully.

https://teespring.com/

Work Experience

Sandhya identified market opportunities for Teespring’s transition to Spring collaborating on global teams for Spring’s new launch through the Creator Growth Activation project. She also carried out product strategy and design duties for this transition, establishing a lot of firsts for Spring.

A new sign up experience with self identification.

Introducing the new seller dashboard so content creators can track performance.

An ecosystem that connects with YouTube.